previous blog about spotting the black ribbon on a Breast Cancer Awareness display at the mall.
One of my many great readers on my Facebook page, Barb Maxwell, decided to contact the American Cancer Society regarding the use of a black ribbon. Well, she got a response!
Thank you for sharing your important concerns with your American Cancer Society. Congratulations on your survivorship! I am truly sorry to hear about the loss of your friends to breast cancer, and understand and concur with your desire to see more done to raise awareness for melanoma, as well.
As black is melanoma’s signature color, I can see how the sign you saw could lead to confusion and frustration, and sincerely apologize for this oversight on our part. I appreciate your bringing this matter to my attention, and have made certain to forward your feedback on for further action.
The American Cancer Society takes the battle against melanoma cancer seriously, and works to fight the disease and its effects through research, education, advocacy, and patient services. If you are interested in opportunities to volunteer with the Society in promoting melanoma awareness, please reply to this message, and I will be happy to forward your request to our advocacy coordinator.
Thank you again for taking the time to share your thoughts with the American Cancer Society. Your feedback is invaluable.
Online Cancer Information Specialist
Thanks Barb for taking my thoughts a step further! Addressing such concerns more directly is the first step that all of us can make in increasing Melanoma Awareness. This is certainly a lesson learned in advocacy!
Also thank you to the American Cancer Society for replying to Barb's concern. Let's hope they truly "forward the feedback" and perhaps also have a more aggressive Melanoma Awareness campaign during OUR month of May.
And finally, thanks to all of you who have read my words and the thoughts of others and started discussions online, in person, and through email and advocacy campaigns. Like the letter above says, there are opportunities to do more, through the ACS, MRF or any other such group.